Black Friday: Expect Bigger Shopping Crowds This Year
Stores should be pretty crowded today, as nearly half of Americans say they’ll be heading out for Black Friday sales.
The latest Rasmussen Reports national telephone and online survey finds that 48% of American Adults say they’re likely to go shopping on the day after Thanksgiving to take advantage of Black Friday deals, with 22% who are Very Likely to do so. That’s up from 2022, when 43% planned to shop on Black Friday. Still, 50% of Americans aren’t likely to hit the stores for Black Friday sales today, including 11% who say it’s Not At All likely they’ll be shopping today. (To see survey question wording, click here.)
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The survey of 1,387 American Adults was conducted on November 20-21 and 24, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.
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