Auto Market: Fewer Americans Expect to Buy
Less than a third of Americans are thinking about getting a new car in the next year, but not because they’re driving less.
The latest Rasmussen Reports national telephone and online survey finds that just 31% of American Adults are at least somewhat likely to buy or lease a car in the next year, down from 35% in March 2021 and seven points lower than in March
2017. The new finding includes 13% who are Very Likely to get a new car, compared to 16% in March 2021. But most Americans (62%) still have no plans to get a new car, with 34% who say it’s Not At All Likely. (To see survey question wording, click here.)
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The survey of 1,088 American Adults was conducted on October 10-12, 2023 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology
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